Legendary for both scenery and terrain, Telluride has again set itself apart with the addition of Revelation Bowl. This Alps-style powder bowl drops skiers and riders off the back of famous Gold Hill into the spectacular Bear Creek Basin, a breathtaking experience not to be missed.
The resort opened nearly 400 acres of new terrain in the past year with the additions of Black Iron Bowl, Palmyra Peak, and Gold Hill Chutes. New restaurants, snowcats and snowmaking, increased flights for easy access, and two new luxury hotels – lumière and Capella Telluride, continue to solidify Telluride as one of the top mountain resorts on the continent.
Telluride offers a comfortable mix of the authentic and luxurious, sophisticated and genuine, historic and spirited. World class hotels, restaurants and spas blend with turn-of-the-century Main Street, all connected to the slopes by the ease of the resort’s gondola.
In 2002, Telluride Ski & Golf Resort embarked on the largest terrain expansion and capital infusion of any ski resort in North America in five years. An aggressive commitment to village completion, terrain diversity, expanding air service into nearby Montrose Airport and the increase in fine dining were stories waiting to be told.
An intense media-relations campaign in major market cities and a grand opening weekend held for the community and major local, regional and national press were the cornerstones of the Peeples Ink-led communications effort. The internal communications team was key in integrating PI into the two-year effort where no major media outlet was left in the dark on information.
Telluride saw its single greatest increase in growth in skier-days in the ensuing year (resulting from some 400 hits in virtually all major vertical publications and most relevant lifestyle publications). Telluride continues to retain PI some nine years later for a more concentrated effort as media messages dictate.